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UGC is user- or influencer-created content shared on brands own social media channels or the website such as photo content, reviews, and videos. Its importance in marketing is growing as it’s more authentic and engaging than traditional advertising. With UGC, brands can build stronger relationships and social proof with their audience. It’s a powerful tool for creating more engaging marketing campaigns
Adshot uses UGC to create authentic and engaging content for your brand’s digital assets, including social media, website visuals, and marketing campaigns. Let influencers tell your brand’s story in a way that resonates with your audience.
In today’s digital landscape, the demand for content that resonates is paramount. Influencers stand out to create authentic and relatable content that truly stands out in the digital age.
Add reletable and visually appealing content to improve the conversion of your webite pages.
Use influencer-created posts, stories, or reels to enrich your brand's social media feed.
From brochures to posters, using influencer-generated visuals can make your print materials stand out.
Incorporate influencer content in your online ads, and resonate deeply with authentic and relatable content.
Create tutorial videos or guides for your products, ensuring instructions that are easy to follow and resonate with users.
Invite influencers to your podcasts so they can bring their experience to the table and share unique insights.
@pizzahutbe We’re not drooling, you are. 🧀🍕 Unlock your discount at pizzahut.be, this cheesy crust pepperoni pizza isn't just good, it's legendary.
♬ origineel geluid - Pizza Hut Belgium
A case study that serves as a prime example of UGC content is a campaign we conducted with Pizza Hut. The focus of this campaign was to drive more traffic to the Pizza Hut website. To achieve this, we enlisted content creators to each produce a video to be featured on Pizza Hut’s social media channels.
Why does it work? Because it feels more authentic to viewers than traditional advertising. The influencer can recreate situations that are common in everyday life, making it more relatable to people.
@pizzahutbe Turn your Tuesdays around 🍕! Medium pizzas for just €6.95 in takeout. Who's in? Go to pizzahut.be to get yours!
♬ origineel geluid - Pizza Hut Belgium
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The cooperation with Adshot was very smooth right from the first contact. It was clear that they had the expertise we were looking for. Adshot took ample time to think with us so that we could take our project to the next level. During the collaboration, there was smooth feedback so that even our tight deadlines were met effortlessly. At the end followed the icing on the cake with extensive reporting that we couldn't have done better ourselves.
As a Belgian retailer, we are always looking for new channels to promote our partners and products. Adshot has guided us numerous times in the world of influencer marketing in achieving KPIs and marketing objectives. From proposal to reporting, it is a dream for every company.
The collaboration with Adshot was easy and smooth, and the content delivered by the influencers was very qualitative and met our expectations. They were able to understand what we needed and to explain it to their collaborators to deliver a great campaign.
Working with Adshot means working in a professional manner with people who think with you and can perfectly empathize with the client's request. They are flexible, respect agreed timings and are experts in their field. You get the friendliness, drive and enthusiasm of the team for free.
