Pizza hut: dolle dinsdag

Raise awareness around Dolle Dinsdag or Mardi Malin

Description

Every Tuesday Pizza Hut offers a crazy promotion: Dolle Dinsdag in Dutch or Mardi Malin in French, which means you are able to buy a medium pan pizza for only €6,95! 

Pizza Hut wanted to raise awareness around this “dolle” initiative and in addition, they also wanted to generate more traffic to their website and eventually to their restaurants. Therefore Adshot and Pizza Hut joined forces once more on a custom-made TikTok influencer marketing campaign.

 

Why TikTok? TikTok is the  prefect way to reach an audience aged 13-24. On top of that, it is the perfect medium to create entertaining short content to promote a product like Pizza Hut. To execute the campaign, twelve authentic and relatable influencers with a love for pizza, each created their own unique content piece to generate awareness about the Dolle Dinsdag of Mardi Malin. It was a succes, to say the least! With more than 4 million views, 52.029 likes and 15.140 clicks to the landing page, the goal was certainly achieved.

Campaign statistics

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Participating influencers

Shaunivanimpe
Toujoursabou

Created Content

@twoosiee Advertentie @Pizza Hut Belgium || DOLLE DINSDAG! Mijn gamersfuel! 🔥🍕#dolledinsdag #pizzahut #fortnite #vlaamsetiktok ♬ original sound - Twoosie
@espe_be advertentie @pizzahutbe ▶️ DOLLE DINSDAG: medium pizza's aan 6,95 euro via pizzahut.be! #pizza #challenge ♬ original sound - Espe
@glennuufd2 Advertentie: Wat is je favoriete pizza van @Pizza Hut Belgium ?🍕 Dolle Dinsdag! €6,95 voor een meeneem pizza! #pizzahut #dolledinsdag #glennuufd2 #glennuufd #pizzametananas #pizzahawaii #funny #fy #fypシ #voorjou #fyp ♬ origineel geluid - Glennuufd2
@yonihx Dolle Dinsdag: Medium Meeneempizza’s aan 6,95 via PizzaHut.be 🤤 #pizzahutbe #dolledinsdag #publiciteit ♬ origineel geluid - YoniHx
@povpatron Dolle dinsdag: medium pizza’s afhalen aan 6,95 via pizzahut.be #vjp #eten #middelbareschool #vrienden #korting #povpatron Publiciteit voor @Pizza Hut Belgium ♬ original sound - VDV Patron
@momonosukefood Pourquoi faire une pizza chez soi quand c’est Mardi Malin chez @Pizza Hut Belgium #mardimalin #pizzahutbelgium #pizzalovers ♬ son original - Momonosuke Life
@chloe_twitch J’avoue j’ai craqué pour le #mardimalin de @Pizza Hut Belgium 🍕 #pizza #publicité ♬ Funk It Up - Official Sound Studio
@shaunivanimpe Voor alles nen eerste keer, ook voor Moeke die @Pizza Hut Belgium eet. 😎 Vanaf nu vind ge ze elke dolle dinsdag op pizzahut.be voor een meeneempizza van 6,95 euro, ze heeft het mij zelf gezegd. Zij gaat voor ne margharita, en gij? 🍕🍕🍕 #PizzaHut ♬ origineel geluid - Shauni Van Impe
@labaze_ytb Faut être gourmands et malin 😂 mardi malin c'est chez @Pizza Hut Belgium #foodlover #pizza #mardimalin #food #drole ♬ son original - Labaze_ytb
@toujoursabou Les pizzas de @Pizza Hut Belgium au dessus de tout, même de l’amour 🥰 #MardiMalin #pizzahutbe #pizzalover #pizza ♬ son original - ToujoursAbou 🍃
@encorepanda29 Jamais rater son mardi malin @Pizza Hut Belgium #mardimalin #pizza ♬ son original - Panda

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