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The Vegetarian Butcher is a food manufacturer based in the Netherlands that makes meat substitute products.
For this campaign, Adshot and The Vegetarian Butcher worked around the Crispy Chic Burger, a tender meat substitute product with a crispy coating.
The goal of the campaign was to deliver TikTok videos to The Vegetarian Butcher via the TTCX program, for which we are a creative partner (one of the two in Belgium). We had two creators, Shauni Van Impe and Justin Petit who both created content around the Crispy Chic Burger (an alternative to the chicken burger). They created different short videos that were turned into ads, such as a cooking video, a recipe video, a taste test and a family moment with the Crispy Chic Burger.
