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Magnum launched in Denmark in 1989 and was developed by Mogens Vigh-Larsen. It was created as the first ice cream for adults, today they have a total global sales of more than 1 billion units per year. And with that are one of the world’s largest ice cream brands.
Magnum collaborated with Adshot as a TTCX Partner via the TikTok Creative Exchange Program on a campaign to launch two new flavors: Magnum Euphoria and Magnum Chill. Magnum Euphoria features irresistible lemon ice cream with a core of delicious raspberry sorbet, coated in cracking white chocolate with pieces of crunchy raspberry and sparkling chocolates. Magnum Chill has a fruity blueberry sorbet core at the heart of velvety cookie and vanilla ice cream, dipped in cracking vegan chocolate with pieces of brownie.
For the launch of these new flavors, we worked with two creators, Aicha and Camille, who created in total 6 TikTok native videos that were employed as ads on TikTok.
