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BMW stands for Bayerische Motoren Werke and is a German company. It makes cars and motorcycles and is based in Munich. BMW is the main partner of the Red Devils for 2024.
Adshot and Slice (RMB) worked together to show the BMW iX2 “the rebel”, is a car for those who have the courage to go their own way and are brave enough to express themselves. For this campaign we worked with Amy Sonck. For this campaign we worked with Amy Sonck. She showed us the customized BMW, the hotel she stayed in and, of course, her going to see the Red Devils.
In total Amy made one Instagram Reels and 17 stories. The content was linked to a giveaway, one of her followers was able to win the same road trip to Germany with the BMW iX2 and watch a Red Devils game live.
