Sweatcoin is a free app that rewards users with “Sweatcoins” for every step they take. Users can then exchange their Sweatcoins for discounts or donate them to selected charities.
Given the success of humor in previous Sweatcoin campaigns, Adshot, as a TikTok Creative Exchange partner, teamed up with two French-speaking creators to produce six comic sketches that showcased Sweatcoin’s key features.
This content was then used as TikTok ads in France.