VOKA Openbedrijvendag 2024

In 2024, we were thrilled to partner with VOKA Open Bedrijvendag, Belgium’s largest one-day event, for the second time! This collaboration provided people with an exclusive behind-the-scenes glimpse into various companies.

This year, we collaborated with three TikTok creators and four Twitch streamers to amplify Open Bedrijvendag’s reach through engaging content, including three TikTok videos and eight branded live streams.

On Twitch, Dikke Svekke, Espe, Yolene, and Rigor hosted interactive live streams where they informed their audiences about Open Bedrijvendag, engaged with viewers, and encouraged participation. These streams successfully raised awareness and increased engagement across different demographics.

On TikTok and Instagram, Sarah Bossuwe, Brigit, Angel from Kurkdroog, and Sam Eerdekens produced unique videos that highlighted different companies:

• Sarah Bossuwe provided an exclusive virtual behind-the-scenes tour of Familiehulp.

• Angel from Kurkdroog explored Aktrion, interviewing staff and showcasing their operations.

• Sam Eerdekens visited SGS CPU, offering insights into their innovative research laboratory for pharmaceutical studies.

• Brigit highlighted Paulig, showcasing their production processes and sustainability efforts.

The campaign’s performance was impressive, generating 490,243 paid impressions, 97,957 organic impressions, and 69,318 six-second focused views on TikTok. Engagement remained strong, with 3,707 interactions (likes, comments, shares) and 9,495 clicks. Meanwhile, our Twitch campaign successfully increased brand awareness and audience participation through eight interactive live streams.

With this campaign, we once again demonstrated the power of influencer marketing in engaging a younger audience and elevating the Open Bedrijvendag experience. We are already looking forward to the next edition!