Together with WASBAR, we launched a campaign to introduce their latest menu highlight: the French Toasts Crême Brulée. A delicious twist on a classic, these toasts are drenched in rich crème brûlée and topped with a perfectly caramelized sugar crust. Almost too good to share.
To bring the launch to life, 24 Dutch speaking influencers were invited to enjoy the dessert in store, along with a guest and a drink, capturing the full WASBAR experience in authentic short form content for TikTok and Instagram Reels.
With a cozy setting, tasty food and real reactions, the influencers brought the WASBAR vibe to life. They highlighted not just the dessert, but also the unique lifestyle concept behind it , resulting in 59 TikToks, Reels and Stories.
The campaign generated strong results, with an earned media value of 5.089 euro and a content production value of 10.410 euro, leading to an solid return on ad spend of 795 percent.
@wout_sprangers Publiciteit 🥞 Examens done, cravings on. Crème brûlée French toast met m’n zus – pure golden hour op een bord ☕️🍞✨ #wasbar #cremebrulée #mechelen #foodblog #fypシ゚ #foodspot ♬ Everybody Wants To Rule The World X Electric Love - darcy stokes
@mariekeroelants HEMELS😍😋|| uitgenodigd @WASBARontiktok #wasbar #frenchtoast #hotspot #foodtok #hotspotleuven ♬ LoveHate Thing (Sped Up Version) - Wale
@miekjacobs Uitgenodigd, dus advertentie | Wel even serieus, dat was MEGA lekker!!🤌🏼✨ @WASBARontiktok #uitgenodigd #ad #wasbar #frenchtoastcremebrulee #CapCut #frenchtoast #cremebrulee #pistachio #viralbrunch #brunchhotspot #antwerpen #antwerphotspot #hotspot #lunch ♬ warm - Ariana Grande
@jana.raveydts Yes ! Da was heerlijk die french toast crème brülée van de @WASBARontiktok ! 😱☺️❤️ #frenchtoast #cremebrulee #wasbar #gent #ghent #tastetest #delicious ♬ Elegant and Soft Corporate - AudioSphere
