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DreamLand is a Belgian chain of toy stores selling a variety of items including video games, indoor and outdoor furniture, and multimedia. To promote its large assortment of video games and its gaming-friendly image, DreamLand was looking to reach a younger audience through Twitch and TikTok to guarantee engagement through giveaways.
In order to reach as many viewers as possible while remaining engaging and authentic, Adshot came up with multiple approaches. We bet on engagement and reach together with 5 Belgian streamers as DreamLand ambassadors. Each month, the streamers promoted DreamLand and their products while also constantly including interactive elements on their channel that lead directly to DreamLand’s website or promotion. One of the influencers, Laagvliet, also dedicated a TikTok video to promote DreamLand and its video games.
During the ambassadorship, the streamers organized monthly live unboxing sessions, directing viewers toward the products and thus guaranteeing engagement. To assure even more impact on the audience, they also ran a giveaway on Twitch where the viewers could take different actions such as following Dreamland socials, visiting Dreamland’s website, and filling out a questionnaire.
With streamers giving their all and sharing their own authenticity, we got to reach amazing results!
@laagvliet Advertentie @dreamland.be - Wat was jou favoriete game? 👀 #gaming #twitchbe #twitchnl ♬ original sound - Laagvliet
