Pizza Hut launched their new meal, the Pizza Hut Loaded Boxes. These boxes consisted of meat and vegetables served in a box. The Loaded box came in three flavors, Americano Style, Hot Curry Style & Kebab Style. Pizza Hut was looking to promote these loaded boxes to a select gaming target audience.
But how could we reach huge and specific audiences? Adshot set up an influencer marketing campaign using 5 great Belgian TikTok profiles who each created their own vision of a Loaded Box challenge. On TikTok we repurposed 4 of these 5 TikToks as a boosted post towards a specifically targeted audience using TikTok’s Spark ads. This also allowed us to add a CTA to the original TikTok videos leading to the Pizza Hut website where interested viewers could order their own Loaded Boxes.
The TikTok videos accumulated a combined astonishing reach of 1.097.900 views! The engagement was also high, and we registered 2.655 clicks towards the Pizza Hut website. We can call this campaign a great success!
@casualgorilla Goe eten bij @pizzahutbe ! Zelf ook eens proberen? Gebruik dan de code KC44 😎 #hutlife #loadedboxchallenge #grappig #fyp ♬ origineel geluid - CasualGorilla
@timonverbeeck Manieren om te eten! Hoe eet jij? #voorjou #belgium #comedy #hutlife @Pizza Hut8 ♬ origineel geluid - timonverbeeck
@abulic Denk aan Josh. Gebruik kortingscode KC44 voor -25% op de tweede loaded box. @pizzahutbe #hutlife #vlaams #twitchbelgië #twitchvlaanderen #vrbelgie ♬ origineel geluid - abulic
@sjipoepii72 De Pizza Hut loaded Box Challenge in GTA 🍕🛵 @pizzahutbe#hutlife#vicecity#pizzaboy#Antwerpenaar#GTA#pizzahut ♬ origineel geluid - SJIPOEPII FIFA PRO CONTENT 🔴⚪
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