Adshot Blog

SOCIAL MEDIA UPDATES IN SEPTEMBER ADSHOT’S SNAPSHOTS SOCIAL MEDIA AND CREATOR ECONOMY NEWS SEPTEMBER, 2024 In the ever-evolving landscape of digital content creation, staying ahead of the curve is essential for creators and brands. Recently, three significant conferences- Meta, YouTube, and TwichCon – took place, each offering a treasure trove of insights into the future… Continue reading Social Media & Creator Economy News – September 2024

IMPORTANT SOCIAL MEDIA NEWS IN AUGUST ADSHOT’S SNAPSHOTS SOCIAL MEDIA AND CREATOR ECONOMY NEWS AUGUST, 2024 The social media landscape is full of exciting updates and changes. Instagram is shaking things up with a new grid format and Profile Cards for creators, making profiles more dynamic and engaging. TikTok is focusing on active users based… Continue reading Social Media & Creator Economy News – August 2024

Get Started with CapCut, from Downloading the App to Publishing a Video AUGUST, 2024 Welcome to the first issue of Addy’s Advice, a monthly series by us – adshot.io dedicated to helping you navigate the world of Influencer Marketing. Each month, we’ll bring you different tutorials to aid you on your journey. Today, we’re diving… Continue reading Get Started with CapCut, from Downloading the App to Publishing a Video

From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing July, 2024 Click here for the original article. Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to bridge the gap between brands and content creators.    Founded in 2017, Adshot aims to streamline influencer marketing… Continue reading From YouTube Beginning to Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing

IMPORTANT SOCIAL MEDIA NEWS IN JULY ADSHOT’S SNAPSHOTS SOCIAL MEDIA AND CREATOR ECONOMY NEWS JULY, 2024 Featured this month: Instagram is testing new chat widgets to increase user engagement. Meanwhile, Facebook is testing automated A/B variations for Reels, and TikTok is introducing new marketing tools and features. Lastly, Sensor Tower released the first quarter download… Continue reading Social Media & Creator Economy News – July 2024

Recently, Imec launched their digimeter report for 2023. We read it and tell you some interesting learnings from it.

The summer was hot, and so were these TikTok trends from August! From cute dogs to unstoppable laughing, this month had it all. Prepare yourself to laugh, aww, and dance with 5 of our favorite trends this month.

Since the Barbie movie was announced, it’s marketing efforts have been making waves. It’s no wonder the star-studded movie about one of the favorite toys easily made it’s way to TikTok. Pink has flooded our for you page, and it’s fantastic.
So, c’mon Barbies, let’s go party with a roundup of the most popular trends we’ve been seeing!

TOP 10 BELGIUM TIKTOK INFLUENCERS TO WATCH IN 2023 TikTok has become a cultural phenomenon, with millions of users creating and sharing viral videos on the platform. In the world of TikTok, influencers play a key role, in attracting huge followers and shaping the trends and content on the platform. If you’re looking to stay… Continue reading Top 10 Belgium TikTok Influencers to watch in 2023

S2E01: 5 tips to go viral on TikTok   If you can’t speak Dutch you can find all tips in English below.   KEEP AN EYE ON TRENDS My first tip is to keep an eye on trends, when you’re on TikTok it’s very important that you like being on TikTok. When you encounter a… Continue reading S2E01: 5 tips to go viral on TikTok

E05: 5 Streaming tips for Twitch PT. 2   If you can’t speak Dutch you can find all tips in English below.   INVEST IN YOUR HARDWARE It’s very important to invest in your gaming pc and other hardware, think GPU, CPU, motherboard, memory, etc. It can even be a power supply or a new… Continue reading E05: 5 Streaming tips for Twitch PT. 2

E04: 5 Branding tips for content creators   If you can’t speak Dutch you can find all tips in English below.   Have a strong logo or a recognisable profile picture People should be able to recognise you on different platforms. You can make a logo yourself or have one made for you. You can… Continue reading E04: 5 Branding tips for content creators

E03: IN WHICH LANGUAGE SHOULD YOU STREAM?   If you can’t speak Dutch you can find all tips in English below.   What are the pros and cons of streaming in English? The biggest advantage of streaming in English is that there’s simply a way bigger number of viewers looking to find an English stream.… Continue reading E03: In which language should you stream?

E02: How to create a Media Kit   If you can’t speak Dutch you can find all tips in English below.   What is a media kit? By definition, a media kit, or press kit is a pre-made package of information put together by a company or person that is used to promote a product… Continue reading E02: How to create a Media Kit

E01: 5 tips to grow your Twitch channel   If you can’t speak Dutch you can find all tips in English below.   Tip 1: Stream in your native language If you stream in the language you speak best, you will be able to express yourself optimally and therefore be more entertaining. As a streamer… Continue reading E01: 5 tips to grow your Twitch channel

TikTok Marketing: Our Experience and Recommendations When crafting a marketing campaign reaching younger target audiences, there’s a wide range of platforms to choose from. You can go to Facebook, to YouTube, to Instagram or many other platforms. Every platform has its pros and cons, so finding the perfect platform for your marketing campaign can be… Continue reading TikTok Marketing: Our Experience and Recommendations

HOW TO GROW ON YOUTUBE: A GOOD VIDEO DESCRIPTION Growing on YouTube is a challenge and there’s no way around that. That being said, there are quite small and easy things you can do to nudge the algorithm in your favour just a tiny little bit more. You might not have expected this but a… Continue reading How to Grow on YouTube: A Good Video Description

HOW TO REACH TWITCH AFFILIATE: TIPS & TRICKS Streaming on Twitch can be very overwhelming when you are new to it. One of the first things you want to reach for is the affiliate status. This means you have leveled up on the Twitch ranks which brings you some amazing benefits. You will be able… Continue reading How to reach Twitch Affiliate: Tips & Tricks

How to make your YouTube Channel look as good as possible? It can be very overwhelming to start and grow a YouTube channel. After all, there is a lot to take into consideration. That being said, impressions and more importantly, first impressions, might be critical to getting someone to subscribe and stick around. Because of… Continue reading How to make your YouTube Channel look as good as possible?

Why Influencer Marketing On Twitch Might Just Make The Difference For Your Brand Younger generations no longer watch traditional TV, let alone listen to the radio, or read newspapers. When they surf the Internet, chances are they have at least one form of ad blocking software enabled. Whenever they do still encounter an ad on… Continue reading Why Influencer Marketing On Twitch Might Just Make The Difference For Your Brand

Twitchcon goes digital to become glitchcon Covid-19 has disrupted a lot of physical events this year where many live events have been cancelled one after another. Unfortunately, TwitchCon was not spared. On November 2nd, the live streaming platform announced that their yearly event will be virtual this year. At this moment Glitchcon was created.  … Continue reading Twitchcon goes digital to become Glitchcon

how to distribute your game keys as a game developer or game studio Developing a game is a long process and often difficult process, which takes a lot of time and effort to perfect. Unfortunately, time and effort do not guarantee that the launch of your game will be a success right away. To have… Continue reading How To Distribute Your Game Keys As A Game Developer or Game Studio

3 strategies your brand can follow to capitalise on the rapid growth in online media consumption Since the beginning of the global lockdown, many things that we have taken for granted have drastically changed.    The vast majority of people in non-essential jobs were driven into working from home or were furloughed for the foreseeable… Continue reading 3 Strategies Your Brand Can Follow to Capitalise on The Rapid Growth in Online Media Consumption

HOW GEN Y & Z CONSUME SOCIAL MEDIA & GAMING CONTENT, VIEW ADVERTISING, AND COMMUNICATE The in-depth knowledge of social media behaviors across various generations is the key to any great marketer out there.    Since every generation has different advertising, content, and brand communication expectations, you need to step up your game and clearly… Continue reading How Gen Y & Z Consume Social Media & Gaming Content, View Advertising, and Communicate

WHY ARE ACTION BASED GIVEAWAYS THE FUTURE OF INFLUENCER MARKETING? Why Are Action Based Giveaways The Future of Influencer Marketing?    Giveaways were a relevant and valuable part of digital marketing even before social media took this trend to the extreme. Because let’s be honest here – Everyone loves free stuff, and most people are… Continue reading Why Are Action Based Giveaways The Future of Influencer Marketing?

promote your game like a pro When you first start making a video game, you know that it’s going to be a long and challenging process. Since you are probably already familiar with the industry, you don’t expect anything less than that. Long days spent coding, testing and perfecting the gameplay. Choosing the right assets.… Continue reading Promote Your Game Like a Pro

Why is TikTok the Go-To Influencer Marketing Platform Right Now and How to Work Effectively with TikTok Influencers in Uncertain Times? With the current pandemic taking its toll on economies and business around the globe, the way people work, relax, and spend changed drastically. Within just a few months offices switched to work from home… Continue reading Why is TikTok the Go-To Influencer Marketing Platform Right Now and How to Work Effectively with TikTok Influencers in Those Uncertain Times?

What is In-Content Bannering and how can it Effectively Boost your Business Performance?   When you think about influencer marketing, a lot comes to mind: a personal connection with the community, audience engagement, product reviews, experience-based brand endorsement and recommendations. But banner advertising is probably not among the top ten things you’d consider.    At… Continue reading What Is In-Content Bannering And How Can It Effectively Boost Your Business Performance?

4 tips on how to get the most value from your influencer unboxing videos Unboxing is a hugely popular trend that started with the dawn of YouTube and other video hosting platforms. It quickly gained mainstream popularity in the ‘00s and is steadily growing ever since.    There’s no doubt that unboxing videos arouse viewers’… Continue reading 4 Tips on How to Get the Most Value from Your Influencer Unboxing Videos

SHARE YOUR ADSHOT EXPERIENCE WITH SOMEONE AND GRAB A BONUS – NEW ADSHOT REFERRAL PROGRAM IS NOW LIVE! Are you excited about the amazing influencer marketing opportunities coming your way because of Adshot? Do you think that your Adshot experience is worth sharing? Well, we have some excellent news for you: From now on, you… Continue reading Share Your Adshot Experience with Someone and Grab a Bonus – New Adshot Referral Program is Now Live!

5 WAYS OF REUSING INFLUENCER CONTENT INTO EXCITING MARKETING MATERIALS There is never enough content around if you’re a marketer. It’s best if you always have something new, fresh, and exciting to share with your audience and clients – the only problem is the time required to put together something unusual and worth sharing.  … Continue reading 5 Ways of Reusing Influencer Content into Exciting Marketing Materials

5 Tips & Tricks for Successful Crowdfunding: How to Kill It with a Viral Kickstarter or Indiegogo Campagin If you’re looking to get some extra funding for your new video game project and you believe that you have an exciting product that can get some heads turning, crowdfunding is probably something that you should look… Continue reading 5 Tips & Tricks for Successful Crowdfunding: How to Kill It with a Viral Kickstarter or Indiegogo Campaign

How to Promote Your Business with an Easy Influencer Marketing Campaign Branding campaigns are as old as marketing itself.    This simple concept of introducing the meaning behind your brand, your logo, and message to a large number of people for an extended period of time is easy to execute and relatively straightforward to manage.… Continue reading How to Promote Your Business with an Easy Influencer Marketing Campaign

Best Free Music Sources for Streamers and YouTubers Music is a very powerful tool that can be used to build and change the atmosphere in an instant. It can make your stream feel relaxed, fill up the void when you’re tired of constant talking, or it can bring much-needed tension to your YouTube stream recap. … Continue reading Best Free Music Sources for Streamers and Youtubers

pros and cons of main video game streaming platforms The good old times when Twitch was the only viable video game streaming platform are long gone. Right now, there are quite a few new players on the market, and you as a content creator should think twice about which platform is the right one for… Continue reading Pros and Cons of Main Video Game Streaming Platforms

8 examples of the best video game influencer marketing content that you can use to boost your brand With every passing year, marketing becomes more and more about content and influencer relations. It’s not about companies putting their products and services out there anymore. Ads, promotions and PR stunts just don’t cut it in the… Continue reading 8 Examples of the Best Video Game Influencer Marketing Content That You Can Use to Boost Your Brand

Video Game Influencer Marketing – 5 Great Campaigns that Stirred the Internet Working with gaming YouTube and Twitch influencers can be a bit tricky sometimes. Embedding your products successfully into those kinds of channels requires creativity and ingenuity to get the community engaged and excited about what you’re offering. It needs to be fresh, authentic,… Continue reading Video Game Influencer Marketing Examples – 5 Great Campaigns That Stirred the Internet

How to Increase Your Click-Through Rate on YouTube? One of the most significant metrics on YouTube is click-through rate. In simple terms: What percentage of viewers see your video on the page and click on it.   Why is it so important? Apart from the obvious: reasonable click-through rate means more viewers seeing your content,… Continue reading How to increase your click-through rate on YouTube?

What Marketers need to know about Twitch It’s all about that influencer relationship.   Twitch is one of the biggest and most exciting live streaming platforms that focus on video games, e-sports, and creative content. It’s a platform that is often referred to as the future of live, interactive entertainment.    If you are new… Continue reading What marketers need to know about Twitch

5 tips to help you become a Twitch Partner When you are starting as a Twitch streamer, the biggest goal in front of you is Twitch Partnership. It’s what almost everyone strives for, but the majority of people fight and struggle without ever getting any success with it.   They focus on the wrong things… Continue reading 5 Tips To Help You Become a Twitch Partner

What to Put in your Twitch/YouTube Description? Updating your Twitch/Youtube description – the dreaded task that every content creator needs to do eventually. Some people put it aside because there is always something better or more important to do. It’s not fun, it takes time, and no one will read it anyway. Others stress about… Continue reading What to Put in Your Twitch/YouTube Description?

How to Boost your Numbers Playing Games with Twitch Integration: 5 Examples of the Best Games you can Play that Get your Viewers Involved The biggest challenge for any streamer, regardless of channel size or platform they stream on, is increasing their concurrent viewer number. Ideally, you want as many people as possible to hang… Continue reading How to Boost Your Numbers Playing Games with Twitch Integration: 5 Examples of the Best Games You Can Play That Get Your Viewers Involved

Everything you need to know about gifted subs vs donations Welcome to the holiday season! Christmas is approaching fast and New Year is just around the corner. It seems like each, and every Twitch channel has a unique way of celebrating this time of the year and that everyone, in general, is a bit more… Continue reading Everything You Need to Know About Gifted Subs vs Donations

You can write detailed instructions for everything that you expect to see from the content creators, but can you be 100% sure that they get the right idea on what you’re asking them for?

Every blogger, YouTuber and content creator out there has a point in there life when they sit down, and their mind goes blank. Yesterday you were full of ideas, things that you want to play, review and talk about and today it’s all gone. Behold our 31 quick video concepts for your gaming YouTube channel!

Sometimes, being a gaming content creator based in Europe can feel a bit sad and blue. YouTube meet-ups are going strong in America. Biggest conventions happen on the other side of the ocean. And most importantly, all the big influencer/gaming events are held in the US! How is that fair? There’s nothing ever happening in Europe! Or is it?
This year is different. Major players are finally noticing creators and fans outside America, and they are trying to get the hype up for some new, exciting things that they prepared for us.

If you don’t know how many people are watching you and which content do they go back to…how do you plan to learn and improve? You can cringe and avoid looking at your metrics all you want, but the truth is, understanding your stats will help you and your YouTube channel a lot.

Getting free games as a content creator is a bit tricky at first, but once you know the basics it’s a piece of cake. You just need to get your foot in the door. Let us help you with that super quick.

Gaming influencer marketing got very big very fast. Everyone is doing it or at least talking about it and there’s an excellent reason for that. People watched over 60 billion hours of gaming-related content in 2018 between YouTube, Twitch and emerging streaming sites alone. It seems that influencer marketing it’s not a fad that will go away anytime soon, but it is the way for marketing to evolve into something completely new and exciting.

If you’re lucky and you have friends who are streamers or YouTubers as well, you can sometimes hear stories from the front line and prepare yourself for what’s to come. But not everyone has that comfort. That’s why I prepared a list of things that I wish I had known when I just started out as a gaming influencer.

Video game influencers are the next big thing. For a long time marketing to the ‘nerdy’ part of the society was a niche thing. It was new, a bit different and exotic. Not many companies cared to advertise to the gaming crowd, because it was considered minor, with small purchasing power and very narrow interests.

You decided to become a content creator. You got your channel going, you worked hard, you put your content out there for everyone to see and it worked. People love it, they follow and subscribe — you have a decent size community behind you. But you are sitting here thinking: ‘Now what?’. How do you actually start making money from this thing that you’ve built over months and months of hard work?

In this blog post, We’de like to give you a bit of insider knowledge and explain how marketers look at your channel. Hopefully, you can use that to get more sponsorship opportunities or to earn more revenue from brand collaborations in the future.

Anyone can start streaming on Twitch, but becoming an affiliate and getting your channel monetized is a big milestone. It is also a challenge for new streamers who are just starting to build their audience. Out of 2 million streamers only 150 thousand are affiliated. That’s less than 8% of all the channels and the competition is fierce.

Don’t worry, networking is so much easier than it sounds. First of all, you need to understand what it means to network and why there’s so much fuss about it. Basically, networking is interacting with others. Simple as that. Hanging out in someone’s channel, hosting, raiding, commenting on their YouTube videos, keeping their chat going, liking their Twitter posts… all of those things are a part of it.

bots and trolls: what to do against it? A lot of people get bots in their channel, but only a few know what to do when such things happen. We’ll tell you what bots and trolls are, how you can recognize them and what you can do against them.   1. Bots   What is viewbotting?Viewbotting… Continue reading Bots and trolls: what to do against it?

In this blog, we will offer some insights on how you can select the right keywords for your video to receive a better video ranking and receive a higher ad revenue per video. We will do this by explaining some of the keyword logic that Google Ads advertisers use to select keywords. Moreover, we will also explain how you can use the Keyword Planner, a tool that advertisers use to select their desired keywords. If you know how this tool works you can use it to find the right keywords for your video.

We all love watching streams. And you have probably been thinking about doing it yourself? Who doesn’t want to sit and play video games for people? Well here are a couple of tips to get you started!

Sometimes people ask us why we founded Adshot, a place where brands can collaborate with influential gamers. These influential gamers can find and manage these requests made by brands on our website.

Setting up and organizing your scene in OBS   So you’ve downloaded all the software you need and you’ve got yourself some cool looking graphics and overlays for your stream. Now what do you do with them? Where do you put the overlay and how do you add all your cool GFX to your stream.… Continue reading Setting up and organising your scene in OBS

So you’ve downloaded all the software you need and you’ve got yourself some cool looking graphics and overlays for your stream. Now what do you do with them? Where do you put the overlay and how do you add all your cool GFX to your stream.
Well that’s what I’m here for. I’m going to walk you through how to set up your scene in OBS to make the most of your graphics.