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In a world where Gen Z values authenticity and video content, traditional advertising falls short to win the ongoing war for talent. Dive into the future of employer branding with influencers, and let your company’s culture, values, and vacancies shine like never before.
Influencers can tell your companies story or explain via short video on TikTok or Instagram what a day in the life of a future employee at your company will look like, in a way that’s relatable for your intended target audience.
Gone are the days of conventional ads to get jobs filled. Especially with Gen Z, a generation that prioritizes authenticity and relatability, they often turn a blind eye to traditional advertising. They’re seeking genuine content, and video is their medium of choice. By leveraging influencers, companies can communicate in a language that resonates with these new generations.
Video content is more than just a trend; it’s the new language of the digital age. It offers a glimpse into a company’s culture, values, and facilities. Whether it’s a behind-the-scenes tour or a day-in-the-life reel, video captures the essence in a way no other medium can. And with platforms like Instagram Reels, Twitch, and TikTok leading the charge, there’s no better time to invest in video.
Imagine a world where potential employees can apply with just a few clicks. With lead ads, this is now a reality. Viewers can watch an engaging video about a job vacancy and, if interested, leave their details in seconds, which can be automatically integrated with your CRM system. Your recruiters can easily reach out to new leads, making the hiring process smoother and more efficient than ever.
The cooperation with Adshot was very smooth right from the first contact. It was clear that they had the expertise we were looking for. Adshot took ample time to think with us so that we could take our project to the next level. During the collaboration, there was smooth feedback so that even our tight deadlines were met effortlessly. At the end followed the icing on the cake with extensive reporting that we couldn't have done better ourselves.
As a Belgian retailer, we are always looking for new channels to promote our partners and products. Adshot has guided us numerous times in the world of influencer marketing in achieving KPIs and marketing objectives. From proposal to reporting, it is a dream for every company.
The collaboration with Adshot was easy and smooth, and the content delivered by the influencers was very qualitative and met our expectations. They were able to understand what we needed and to explain it to their collaborators to deliver a great campaign
Working with Adshot means working in a professional manner with people who think with you and can perfectly empathize with the client's request. They are flexible, respect agreed timings and are experts in their field. You get the friendliness, drive and enthusiasm of the team for free.
