alternate Sharkoon

For this campaign, in collaboration with Alternate, 10 influencers each unboxed a Sharkoon keyboard that matched their style. This led to 16 high-quality unboxing content pieces and significantly increased product visibility across multiple platforms, including TikTok, Twitch, and Instagram. By carefully selecting the right content creators, we ensured that the campaign reached a highly engaged audience that resonated with the brand.

The influencers presented the product and its features through authentic and organic content, demonstrating its quality and functionality in a way that felt natural to their followers. Their hands-on experiences and personal recommendations created a sense of trust and credibility, making the campaign more impactful. By leveraging their reach and engagement, we effectively guided interested viewers to Alternate’s webshop, driving potential customers directly to the point of purchase.

The campaign generated an Earned Media Value (EMV) of €814.10, reflecting the impact of the influencers’ reach and engagement. Additionally, the Content Production Value (CPV) was €9,600, highlighting the professional-quality content produced during the campaign.

With this campaign, we have once again showcased the power of influencer marketing in strengthening brand awareness, maximizing reach, and ultimately driving conversions. The combination of strategic influencer selection, engaging content, and multi-platform visibility proved to be a winning formula for boosting Sharkoon’s presence in the gaming community.