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Carrefour makes sure people have the best food for the best prices, which they wanted to showcase through a campaign during the holiday with the slogan “Des fêtes extra à Prix ordinairs ” or “Kleine prijzen, extra feest”.
For this campaign, Buzzy reached out to adshot to work together, and that is exactly what happend! The goal was to generate traffic both in stores and online; they wanted to be top of mind and distinguish themselves from other stores, which ended up being a 360° campaign. The platform used for this campaign was Tiktok, in which different influencers were asked to provide three TikToks that showcased how easy its is to shop at Carrefour
Afterward, these Tiktoks were turned into spark ads, creating more attention and also attraction.
