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As TikTok Creative Exchange partner, Adshot teamed up with Nestlé to promote Garden Gourmet, their line of plant-based meat substitutes, through a TikTok TTCX campaign. Founded in 1986, Garden Gourmet was born from a passion for plant-based food, offering a range of delicious, easy-to-prepare options that make it simple to add plant-based meals to your daily routine—without sacrificing flavor. The content created for this campaign will be featured as TikTok ads, inspiring users to explore and embrace more plant-based meals in their lifestyle.
We wanted to create TikTok content that demonstrates how simple and delicious it is to include Garden Gourmet’s plant-based products in daily meals. The focus will be on highlighting convenience, taste, and versatility, while inspiring others to make plant-based choices in their own cooking.
Why TikTok?
TikTok is the ideal platform to connect with the desired audience through engaging, short-form content. For our Garden Gourmet campaign, we partnered with relatable influencers to showcase how easy and delicious it is to incorporate plant-based options into daily meals.
The campaign achieved outstanding results: 14.3 million impressions, 2.29 seconds average watch time, and a 0.37% CTR, which is 200% overperformance compared to TikTok Ads’ CTR benchmark. With 14.19 million views and 52,533 clicks to the landing page, we successfully engaged our audience and inspired them to try more plant-based meals.
