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Pukkelpop is a famous festival of alternative music that has been happening in Hasselt since 1985. With hundreds of headliners and visual experiences, Pukkelpop is one of the biggest European festivals. Since last year, the festival has extended to the digital world for the first year.
In collaboration with Proximus, Pukkelpop was rebuilt into the Roblox world! So now, no matter where you were, you could enjoy the atmosphere and experience of the festival. The virtual festival had its own headliner ISE, and multiple minigames, and allowed gamers to win tickets to the real-life festival.
Adshot devised an influencer marketing campaign to get as many players as possible to visit the virtual Pukkelpop. Adshot partnered with influencers to create content on Twitch and TikTok to raise awareness of the map and the event. The influencers themselves participated in playing the map while streaming it online and sharing details about it on TikTok.
At the Pukkelpop stand in Roblox, gamers could play a mini-game in which they received a unique voucher. Adshot created a website where they could exchange the voucher to enter a giveaway to win two tickets to the real-life festival.
The campaign reached 2 million people on TikTok, and 155.000 people viewed the Twitch streams. The TikToks were shared over 800 times! This led to 10.000 players who entered the virtual festival and enjoyed this unique experience!
@jaelost Publiciteit voor @proximus ♬ original sound - Jaël Ost
@yumesquad_ Le Pukkelpop était une dinguerie dans le monde de Roblox grâce à @proximus ! #Roblox #Proximus #Pukkelpop ♬ son original - Yume Squad 🏴☠️
@manonolita_ Tente de remporter tes places pour le Pukkelpop Festival avec Roblox et Proximus ! Lien du jeu : https://www.roblox.com/games/12512626432/Pukkelpop #ad #pukkelpop #proximus #roblox ♬ son original - Manon
@janometeenj Publiciteit | Win duotickets voor Pukkelpop voor zaterdag 19/08 dankzij @Proximus . Ontdek daarvoor de wereld van Pukkelpop in Roblox! Wedstrijd loopt tot 17/8!
♬ origineel geluid - Jano
@espe_be advertentie @proximus ♬ original sound - Espe
@dikkesvekke #advertentie Win duotickets voor Pukkelpop voor zaterdag 19/08 dankzij @proximus ♬ original sound - DikkeSvekke
