Brands, Creators

IMPORTANT SOCIAL MEDIA NEWS IN AUGUST

August 30, 2024

ADSHOT'S SNAPSHOTS

SOCIAL MEDIA AND CREATOR ECONOMY NEWS

AUGUST, 2024

The social media landscape is full of exciting updates and changes. Instagram is shaking things up with a new grid format and Profile Cards for creators, making profiles more dynamic and engaging. TikTok is focusing on active users based in the EU and is introducing new features.

Over on Twitch, video stories and mobile clip sharing are adding fresh ways for streamers to connect with their audiences. Let’s dive into all these new updates. 🙌

1. META

1.1. THE INSTAGRAM FEED MIGHT BE CHANGING.

Some users noticed that their profile feeds switched to a 4:5 ratio instead of the traditional square posts. Adam Mosseri, Head of Instagram, confirmed that the platform is testing this new format, as most of the content uploaded consists of vertical videos or 4:5 static images.

While the change may align with the growing popularity of vertical content, it risks upsetting users who appreciate the simplicity and balance of the traditional square format.

1.2. INSTAGRAM profile cards for creators.

Instagram is experimenting with a new option that allows creators to showcase their profiles in a card format.

These redesigned cards offer a digital flip feature, with one side displaying a QR code for quick connections and the other side providing an overview of the creator’s profile.

This format features:

Profile picture
Username
Bio
Tags
Links

This feature aims to help influencers, content creators, and businesses strengthen their personal branding and improve how they engage with their audience.

1.2. INSTAGRAM lets you comment on stories for more interaction.

Also new is a fun feature that lets you comment on Stories! Now, as you watch Stories, you can drop your thoughts and reactions right on the screen, and everyone else who views the Story can see your comments too.

The best part? Comments pop up at the bottom of the screen, so they won’t clutter your view. Instagram’s hoping this will make your Story-watching experience a bit more interactive.

2. TIKTOK

2.1. TikTok sees surge in eu users as it navigates us ban uncertainty.

As TikTok navigates ongoing uncertainty surrounding a potential US ban, the platform is turning its attention towards strengthening its presence in Europe. Recent data reveals a significant increase in TikTok’s active users in the EU, with the number climbing from 134 million to 150 million monthly between February and July 2024.

This growth is attributed to TikTok’s intensified focus on the European market, including the introduction of new features like TikTok Shop, which aim to engage and retain users.

2.2 TikTok’s 2024 Holiday Marketing guide.

TikTok has released a fresh guide for holiday marketing tailored to the EU market. In this guide, you’ll find:

an in-depth look at holiday shopping plans
a detailed overview of when people are searching for Christmas gift inspiration
insights into the types of gifts TikTok users are interested in

and much more

You can find the full guide here.

2.3 TikTok and amazon collaboration.

TikTok is continuing its efforts to boost in-app shopping by partnering with Amazon. This collaboration allows TikTok users to purchase Amazon products directly within the TikTok app, eliminating the need to navigate to Amazon’s website or app.

TikTok users can now make purchases directly when they come across Amazon product recommendations in their ‘For You’ feed. This is made possible by linking your TikTok account with your Amazon profile through a secure and quick one-time setup.

3. TWITCH

3.1. EASIER CLIP CREATION AND SHARING ON MOBILE.

Twitch has simplified the process of creating and sharing video clips from mobile devices. This new feature makes it easier for streamers and viewers to quickly capture and share memorable moments, enhancing overall engagement.

3.2. INTRODUCING VIDEO STORIES.

Twitch has rolled out video stories, a new feature available on both mobile and web platforms. Video stories let users post short, engaging clips that appear at the top of the Twitch interface, offering a fresh way to highlight content and connect with audiences.

Stay updated on the latest social media trends and innovations with Adshot’s Snapshots, your go-to source for actionable insights and updates.