Brands, Creators

SOCIAL MEDIA UPDATES IN SEPTEMBER

October 7, 2024

ADSHOT'S SNAPSHOTS

SOCIAL MEDIA AND CREATOR ECONOMY NEWS

SEPTEMBER, 2024

In the ever-evolving landscape of digital content creation, staying ahead of the curve is essential for creators and brands. Recently, three significant conferences- Meta, YouTube, and TwichCon – took place, each offering a treasure trove of insights into the future of online engagement.

Additionally, the rise of TikTok Search Ads is reshaping the advertising game, presenting new opportunities for visibility and growth. In this blog post, we’ll dive into the key takeaways from these conferences and we will explore the TikTok advertising landscape. 🙌

1. META

1.1. Meta AI’s Imagine features.

During the Meta Connect 2024 conference, Meta unveiled a significant update: the expansion of Meta AI’s Imagine features. These generative AI tools, which allow users to create images from text prompts, will now be available across Facebook and Instagram.

With this update, users can now create custom images simply by typing a prompt, allowing for more personalized and visually striking content. These AI-generated images can be used in posts, Stories, and even as profile pictures, offering creators a powerful new way to make their content stand out.

By making it easier to add creative, attention-grabbing visuals, Meta hopes to encourage more interaction and engagement from followers, who can view, react, and even replicate the images themselves.

2. TWITCH

2.1.Clip Carousel

At TwitchCon, the platform revealed several updates designed to improve user interaction, especially on mobile, which now accounts for 70% of new viewers. One major addition is the Clip Carousel.

Clip Carousel is a new feature that highlights the best moments from a creator’s recent stream. These clips will be instantly available on both mobile and desktop, helping creators boost engagement right after their stream ends.

2.2 Shared chat

Another key update is Shared Chat. This is a new feature of Stream Together and it allows up to six creators to merge their chats when they are streaming together. Making it easier for audiences to interact across multiple channels and fostering stronger community connections.

Shared chat are safe and fun to use because:

Streamers can tell at a glance which messages came from their community to maintain connection with their chat
Mods will be able to moderate all messages in chat, and will be able to issue timeouts and bans for the duration of a Shared Chat session.
Users that are banned from any channel in the collaboration cannot send messages for the duration of the Shared Chat.
Any streamer in the Stream Together session can turn off Shared Chat for their community.

3. YOUTUBE

3.1.Dream screen

Dream screen is a tool designed for YouTube Shorts that allows creators to generate custom backgrounds, offering more creative flexibility for short-form content. This feature will be tested on selected creators before they roll out the full experience.

3.2. Communities

YouTube also introduced Communities, a feature that enables creators to build dedicated spaces on their channel pages, helping them foster deeper connections with their audiences.

3.3. Dubbing

YouTube has improved its dubbing capabilities, allowing creators to make their videos accessible to a global audience by offering content in multiple languages, breaking down language barriers and broadening their reach.

3. TIKTOK

TikTok has recently rolled out an updated version of its Search Ads campaigns, offering more flexibility and precision for advertisers. With these updates, Search Ads are now available for both Traffic and Web Conversion objectives, allowing brands to drive more specific outcomes.

Unlike previous formats, this new version also provides advertisers with greater control over ad placement, giving them the ability to tailor campaigns more strategically and reach the right audience at the right time.

Stay updated on the latest social media trends and innovations with Adshot’s Snapshots, your go-to source for actionable insights and updates.